Agency Manager(Brokers and DSAs)

About Peach:

At Peach, our mission is to revolutionize car ownership across Sub-Saharan Africa by transforming the way people buy, sell, and maintain cars. We’re building a dynamic marketplace powered by innovative technology, a customer-centric culture, and a commitment to fair business practices. Our vision is to create a seamless and accessible car ownership experience that makes vehicles more affordable, reliable, and sustainable for everyone.

Peach is on a bold path to becoming the largest car marketplace in Kenya. We aspire to be Kenya’s ultimate one-stop shop for all things cars, offering everything from vehicle sales and maintenance to financing solutions — all delivered the Peach way: trust, transparency, and customer-focused.

By continually pushing the boundaries of what’s possible, we aim to reshape the car ownership experience in Kenya and Sub-Saharan Africa, making it easier, smarter, and more inclusive for every driver. Join us on our journey to change the way Africa drives.

About the Role:

Job Overview:

The Agency Manager will drive Peach Cars’ independent sales engine, overseeing both brokers and commission-only Direct Sales Agents (DSAs). The incumbent will ensure these non-salaried channels consistently generate quality buyer and seller leads, comply with onboarding and submission rules, and convert opportunities into listings and closed sales. They will enforce discipline, scale recruitment, train agents, and motivate performance while protecting margins and customer experience.

Duties and Responsibilities:

Specifically, the Agency Manager at Peach can expect to undertake the below listed tasks and activities: 

1. Broker Network Oversight

• Recruit, vet, and onboard different broker types:
  • In-house brokers with structured retainers and activity thresholds.
  • Offsite brokers (independent/freelance, commission-only).
  • Marketing agents engaged during activations and campaigns.
• Conduct twice-weekly broker meetings with documented actions and follow-ups.
• Govern commission payouts with a strict “one car → one broker payment” rule, ensuring proper CRM tagging and zero disputes.

2. Direct Sales Agent (DSA) Program Leadership

• Scale a mixed portfolio of DSAs, ranging from mechanics in garages, community connectors in neighborhoods ,Independent car sellers and loan agents, to digital operators using online platforms and partner-linked DSAs through institutions like MFIs or car yards.
• Ensure every DSA is recruited, trained, KYC-verified, and issued the right tools (IDs, branded gear, submission templates).
• Monitor weekly DSA activity — with ≥70% active rate, ≥2 valid seller leads and ≥1 buyer lead per week expected per active agent.
• Place inactive DSAs on performance improvement plans after two inactive weeks and de-list chronic underperformers.
• Work with CS to validate all leads within ≤2 hours, route to SFAs or BFAs, and provide feedback to agents.
• Guarantee payout accuracy: fixed incentives on listings, capped percentage commissions on buyer sales, and bonuses for high-volume DSAs.

3. Collaboration Across Sales & CS

• Partner with BFAs/PSFAs to ensure DSA and broker leads are worked on promptly and effectively.
• Enforce discipline in CRM tagging (e.g., DSA Seller, DSA Buyer, BrokerCode).
• Maintain strong coordination with CS, QA, Finance, and Product teams for smooth intake, tracking, and payouts.

4. Recruitment, Training & Performance Management

• Deliver quarterly recruitment targets (20+ DSAs active by September 2025; 100+ by December 2025).
• Run structured onboarding and refresher training with ≥95% completion.
• Track performance dashboards weekly and publish leaderboards segmented by broker type and DSA profile.
• Run recognition programs such as “Top DSA” or “Star Broker” to encourage competition and sustain activity.

5. Governance & Risk Control

• Enforce strict compliance: contracts signed, KYC complete, and no misrepresentation of independent agents as Peach staff.
• Audit leads randomly to prevent fraud or duplication.
• Ensure payouts are completed on time (≤24 hours for brokers, biweekly for DSAs).
• Monitor branding use: only Peach-issued IDs, T-shirts, or coveralls allowed in the field.

Knowledge and Experience:

• Proven track record of managing large independent agent networks (brokers, Direct sales agents, or equivalent). Ideally has 5–7+ years’ experience in sales-driven sectors such as automotive, FMCG distribution, microfinance/insurance, or telco agent networks.
• Experienced in commission-only models — understands how to balance motivation with discipline.
• Has successfully recruited, trained, and scaled field agent teams (20–100+) and built systems for performance monitoring.
• Demonstrated ability to run structured onboarding, refresher training, and compliance audits with strong governance.
• Familiar with CRM systems, dashboards, and Excel — able to publish weekly performance scorecards and enforce tagging discipline.
• Leadership & Motivation: Inspires semi-independent brokers and DSAs, drives activity through recognition and healthy competition.
• Commercial Acumen: Strong negotiator who can push sales while protecting margins (target ≥8% Net Take).
• Process Discipline: Detail-oriented; enforces SOPs, payout timelines, and lead handling rules.
• Communication: Clear and firm communicator across agents, CS, Finance, and branch managers.
• Governance & Integrity: Zero tolerance for fraud, misreporting, or side deals. Builds trust through transparency.
• Analytical Mindset: Comfortable with performance metrics, conversion funnels, and interpreting dashboards to act quickly on underperformance.
• Assertive but approachable – commands respect from brokers and DSAs while being a motivator.
• Hands-on operator – comfortable doing field visits in bazaars, garages, and neighborhoods to coach and monitor agents.
• Data-driven leader – bases decisions on numbers (lead quality %, conversion %, active rate).
• Problem-solver – anticipates risks like duplicate leads, mispricing, or inactive agents, and acts swiftly.
• Resilient and adaptive – thrives in fast-moving, high-pressure sales environments with diverse agent categories.

Key Performance Indicators (KPIs) 

• Recruitment: # of brokers/DSAs onboarded vs target.
• Training: ≥95% training completion rate.
• Active Rate: ≥70% of DSAs and brokers submitting at least 1 lead/week.
• Productivity: Avg. ≥2 seller leads + 1 buyer lead per DSA per week.
• Lead Quality: ≥80% CS acceptance.
• Conversion: ≥70% seller listings, ≥30% buyer sales.
• Sales Contribution: Cars sold via brokers/DSAs vs overall targets.
• Net Take: ≥8%.
• Payout Compliance: ≤24 hrs (brokers), biweekly (DSAs).

Peach Core Values: 

Peach Cars is a values-driven organization. If you are interested in this role, please be prepared to speak to the following values, including how you understand them and would put them into practice in your efforts day-to-day.

• Ownership ~ Complete work is the expectation; going above and beyond is who we are and what we do 
• Respect ~ Communication is key and this is always done respectfully, no matter how difficult; as a team, we may disagree but we commit
• Challenge ~ As a company, we are anti-comfort zones; Peach is a place for learning and growth

Join Our Team: 

Please write to careers@peach-technology.com with the title, “ Agency Manager (Brokers & DSAs)- Your Name” with an attached CV and cover letter.

Peach Cars is an equal opportunity employer and welcomes applications from individuals of all backgrounds. We value diversity and inclusion in our workplace.